Successful marketing starts by knowing who your customers are and what they need and desire.
In other words understanding how they think, feel and behave.
There is no point wasting valuable time and money marketing to people who aren’t interested in what you are selling.
You need to communicate with the people who matter most to your business and do it better than your competitors.
To create a customer profile you need to look at their characteristics (demographics and psychographics) as well as their attitudes and buying behaviours.
If you create a customer profile then it is easier when you want more customers. As well as when you want them to keep buying from your business.
The simple reason is you can tailor your marketing strategies and tactics based on their profile.
Here are a few tips to help you create a customer profile:
Look at the information you have
This is a starting point so you can then collect more information to create a full profile.
If you have customers type out the information you have on each of your customers. Then you will know the gaps in the data.
If you do not have any customers yet then think of the type of people who have a need and buy your type of product or service so you can get started.
Today customers are searching for information and making purchase decisions. Find out what social media platforms they are on and observe them. You can find out more about their personalities, what they look for in products or services for example.
This will get you riche information than jut demographics. On most networks and forums you are able to do searches to help you.
If you have a blog you can get a lot of information by following customers or potential customers who comment to their website.
Look at your competitors
If you have direct competitors you may have similar customers you are targeting. Their website often has a lot of information especially about their customers, which can help you with a profile.
The more you know the easier it is to have a deeper relationship with customers. It stops guessing and allows you to refine your communications with them.
Unless you do market research each time you find out more you can get a deeper profile. As well if you talk to customers or potential customers find out more about them each time. This can be done simply by listening to what they say.
As well if you have an email list of customers then there are free and low cost market research tools such as Survey Monkey, which you can use to find out more.