The lack of time is seen to be one of the biggest hurdles when you are looking for business growth.
This leads to procrastination and putting potential ideas are put off.
When you look at finally developing them, you may find another business already has.
Yet time is not the real issue.
The answers to new ideas to get customers to buy more from your business are often in front of you if you look.
Customers give hints everyday that can lead to the development of new products or services to increase sales.
The hints are about the outcomes they want to achieve. And how satisfied they are with current available options.
One of the simplest ways is to look at your strategic focus as your starting point. The reason for this is keeps it simple and it is an effective use of your time.
For example a cake and cookie business in my area has a strategic focus on products they make and their customer service.
Over the last year customers kept asking for stands to place the cakes and cookies on. Realising this was a way to get business growth the company looked at this as an opportunity to increase sales simply.
They look at what stands were offered and they ranged from cheap cardboard stands to high quality china stands. As they didn’t want to go the cheap route they looked at options and got customer insights.
They found most of the customers didn’t want to pay for a high quality one that they may use once or twice a year.
To get over this they looked at hiring out quality stands that satisfies the customers, and means they do not have to buy stands and have inventory.
Ways to get into action to increase sales
- Set some time aside to work on your business. Or get help to identify the business growth opportunities.
- Look at other tasks your customers want to get done or achieve.
- Investigate the options and identify ones that benefit your business and your customers.
- Survey your customers about their satisfaction in obtaining their results.
One key thing to remember is not just copy what your competitors do as you want to differentiate your business.
Business growth does not have to be complicated and taking simple small steps does not have to take up a lot of time.