Every business at some time runs into problems.
Some are large, some minor.
The issue is not being stressed about the problem, as that doesn’t help.
Instead, the key to getting back on track quickly is to diagnose the problem.
And put in place solutions so both your business and customers benefit.
With any problem, they are two sides to consider and this was highlighted late last week when Google announced it was closing down Google Reader on July 1.
In a number of the articles, people wrote that it was now best to only offer email to subscribers. There were valid reasons except there were from what was perceived best as a solution from a business point of view and not readers.
It would be easier to just offer email, however if you think about it some readers are not looking at that solution when subscribing.
I know from my blog about two thirds are RSS subscribers and I get new ones every day. So if I just offered the email option I would lose potential subscribers.
When Google did the announcement there were many articles about what to change to and in some instances how to do it.
As someone who reads blogs in Reader and no interest in subscribing via email I needed to look at other options.
Luckily, I saw an article about Feedly and it was very simple to switch. If you are looking for a simple alternative then check them out.
So as a customer my problem as a subscriber is currently solved.
Although it is understandable to jump to the quick solution, always take the time to consider both sides when problems occur. It will lead to a better solution for all.
What are your thoughts?