In the last article, I wrote about how a focused marketing strategy can lead to business growth.
This article is how simplicity as the other partner works so well.
It can be the competitive advantage you are looking for and the example is a local small business.
To have simplicity as a partner can be challenging, however the results are worth it. It may require brainstorming, trialling and testing but customers and your business can both be the winners.
As mentioned many times on this blog customers love simplicity and will reward businesses that use it.
An example from the last post was about our local butcher who has their products as a strategic focus. Their competition is not only large supermarkets but other butcher shops as well in the local area.
One of their products is chilli mango organic chicken breasts. While they are delicious, they are not the easiest to cook. And the reason is one end is larger than the other.
A few weeks ago, when I went to buy them they told me that customers were having problems with the cooking so they found a solution to help with the problem.
The easiest thing they could have told customers was to flatten out the end and it would cook more evenly. However, they knew this was not a simple solution for customers.
It was an extra step they had to take to cook the breasts.
They decided to slice the chicken breasts into two so we now buy two even breasts.
The interesting thing is they haven’t cut the price too much. While it costs them more to do this step they more than recoup it in the price they charge. Since making the change the sales have doubled.
Simplicity at its best. For the business and customers.
The way to use this perfect match starts with a deep marketing review to see what is happening with all the pieces of the marketing puzzle
Usually the review unearths hidden opportunities that can make a difference. It can also see what blockages there are and how to fix them.
Simplicity is becoming more important and with a focused marketing strategy, it may be the edge you are looking for.
Over To You
Could you use simplicity together with a focused marketing strategy for a competitive advantage?
Want to use simplicity to grow your business? To find out more Click Here