Comments on: The Marketing Advantages of Being a Specialist http://www.m4bmarketing.com/the-marketing-advantages-of-being-a-specialist/ Marketing Strategies To Thrive and Profit Tue, 07 Feb 2012 19:50:08 +0000 hourly 1 http://wordpress.org/?v= By: BizSugar.com http://www.m4bmarketing.com/the-marketing-advantages-of-being-a-specialist/#comment-3161 BizSugar.com Tue, 16 Feb 2010 05:41:19 +0000 http://www.m4bmarketing.com/?p=3174#comment-3161 <strong>The Marketing Advantages of Being a Specialist...</strong> Do you offer your customer a long list of available services or offer your services across many industries? If you do then you may be missing out on a competitive advantage that lifts the marketing of your small business out of the masses. Being a spec... The Marketing Advantages of Being a Specialist…

Do you offer your customer a long list of available services or offer your services across many industries? If you do then you may be missing out on a competitive advantage that lifts the marketing of your small business out of the masses. Being a spec…

]]> By: Susan Oakes http://www.m4bmarketing.com/the-marketing-advantages-of-being-a-specialist/#comment-3153 Susan Oakes Mon, 15 Feb 2010 19:53:16 +0000 http://www.m4bmarketing.com/?p=3174#comment-3153 Hi Paul, Thanks for your kind words. It is great you are doing well and if you think about it you have selected a new and expanding market to target and offer your services which is very smart. Cheers, Susan Hi Paul,

Thanks for your kind words. It is great you are doing well and if you think about it you have selected a new and expanding market to target and offer your services which is very smart.

Cheers,

Susan

]]> By: Paul Hassing http://www.m4bmarketing.com/the-marketing-advantages-of-being-a-specialist/#comment-3152 Paul Hassing Mon, 15 Feb 2010 19:42:39 +0000 http://www.m4bmarketing.com/?p=3174#comment-3152 You sure are a truthsayer, Susan! Every time I come here I'm impressed by the authenticity of your posts. Specialisation has been a double-edged sword for me. As an expert writer of recruitment advertisements for print newspapers, I once billed one client more than $10K for two weeks' work! Then the GFC brought fewer ads, for fewer vacancies, in thinner newspapers. I had to reinvent myself or starve. Now I'm honing in on blogging. Not any old blogs: corporate blogs. And not the techie back end: just the content. After a slow start, I'm making good progress in this new specialty. I agree with you that going 'broad' in my service offering at this stage would be a step back. Thanks again for a wonderful piece of useful writing. Best regards, Paul. :) You sure are a truthsayer, Susan! Every time I come here I’m impressed by the authenticity of your posts.

Specialisation has been a double-edged sword for me. As an expert writer of recruitment advertisements for print newspapers, I once billed one client more than $10K for two weeks’ work!

Then the GFC brought fewer ads, for fewer vacancies, in thinner newspapers. I had to reinvent myself or starve.

Now I’m honing in on blogging.

Not any old blogs: corporate blogs. And not the techie back end: just the content. After a slow start, I’m making good progress in this new specialty.

I agree with you that going ‘broad’ in my service offering at this stage would be a step back.

Thanks again for a wonderful piece of useful writing. Best regards, Paul. :)

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