There is a lot written about targeting customers who have a need. That is correct, however when marketing your products or services this can lead you in the wrong direction. Stoney deGeyter wrote an excellent article on Search Engine Guide called You keep Using That Keyword. I Do Not Think It Means What You Think… Continue Reading
Tag Archives: understanding your customers
10 Benefits Of Understanding Why Your Customers Leave
No one likes to have customers leave as it doesn’t do much for your ego or the marketing of your small business. Unfortunately, the reality is that some of your customers will go to your competitors and for a variety of reasons. When customers leave the instinct is to replace that business with new customers. Often… Continue Reading
5 Benefits of Building Simple Customer Profiles
Why do you need customer profiles? It takes out the guesswork of marketing your small business. It helps you focus activities and programs with those customers who will buy from you on a regular basis so you can grow you business. A profile of your key customers, includes information that helps you understand what is… Continue Reading
Better Marketing Results with Customer Involvement
In the newspaper this morning there was a story that Telstra (our largest Telco) is changing the way they charge for STD and overseas calls. They used to charge by the second and now it will be in 30 second block. This means that if you get through to a voicemail and have been on… Continue Reading
Do you Nurture your Customer Relationships?
Valerie Khoo wrote an interesting article last week regarding keeping your customer conversations going. Her article made me think about why once some small business owners gain a customer they do not always nurture the relationship long term. Apart from the usual reasons such as time, could it be that there are so many ways… Continue Reading