There is a lot written about targeting customers who have a need. That is correct, however when marketing your products or services this can lead you in the wrong direction. Stoney deGeyter wrote an excellent article on Search Engine Guide called You keep Using That Keyword. I Do Not Think It Means What You Think… Continue Reading
Tag Archives: Target Market
Be Careful If You Ask Family and Friends For Their Opinion
It is tempting to ask them for their opinion on your business idea, marketing campaign, website, branding etc. It is quick and you think you will be able to take the best action based on the results. Unfortunately this is not always the case and whilst they may mean well, their opinion may throw you… Continue Reading
Is Your Target Market Large Enough?
This article looks at how you can estimate the potential size of your target market, which is an important part of the marketing plan when launching a new product or service.
Is Your Target Market Viable?
In small business marketing a lot of focus is spent on which marketing tactics to use and when and how to use them etc. We sometimes forget that using all the marketing tactics available to us will not grow a small business if the target market is not fully defined and viable. Diane Helbig… Continue Reading