Many articles here and on other blogs have been written about the issue of time when marketing your brand. Yet there are just as many articles written urging small business owners to have a presence on the never ending list of social networking sites. Marketing tactics including networking are an important part of marketing your… Continue Reading
Tag Archives: social media
Are You Enjoying The Social Media Rides?
It seems not all business owners are. An example is a recent article on Gini Dietrich’s blog Spinsucks: Managing Social Media Fatigue. There are a number of helpful suggestions in the comments as well as a link to an article by Rusty Speidel which is a good read. I have written a few articles about… Continue Reading
Break the Rules and Vastly Improve Your Marketing Success
I don’t know about you but it has been a long time since I was in school and had to follow the rules. Talking in class, a big No No did get me thrown out of class a number of times. However it also gave opportunities. One time 4 of us were sent out (it… Continue Reading
Marketing Facts or Are They Really Fiction?
Have you ever had a discussion with someone who states that something is a fact about marketing, when you know it is not? Sometimes the person bases the fact on their experience and sometimes it is what they have read or heard. One experience on the weekend and one article I read got me thinking… Continue Reading
You Lose If You Are a Copycat With Your Marketing
One of the exciting parts about marketing is the ability to be original and creative especially as a small business owner. Unless you do not use the internet it was hard to miss the campaign for Old Spice. If you missed it then Rohit Bahargava on his Influential Marketing Blog wrote a good piece on… Continue Reading
How Valuable Is Your Time?
Money spent on your small business marketing activities is easy to see, just check your bank balance. It is also relatively easy to judge whether you have got a return on the amount of money you have spent. What can be forgotten is to look at the cost of your valuable time versus the results gained…. Continue Reading