Deborah Chaddock Brown in a recent blog post gave 2 simple but powerful examples of customer expectations and customer service. This post made me think of two words can damage customer relationships – I Assume. This is especially so when it comes to customer service and managing the expectations of your customers. If you have… Continue Reading
Tag Archives: small business
How Long Can You Ignore Customer Requests?
Not long if you want to stay in business. The reason for the headline is that in the media in Australia there were articles about how 24% of small to medium businesses are likely to cut staff and Smart Company reports how the Council of Small Business of Australia is once again requesting help to… Continue Reading
7 Simple Tips for Effective PR
If you have decided to conduct a Public Relations campaign as part of your marketing plan there are 7 key elements that should to be considered. Looking at these elements before you commence will save you time and help to make your PR campaign more successful for your small business. The 7 key elements which… Continue Reading
Simple Tips for Customer Loyalty Programs
There was a segment today on Good Morning America about discount cards and it reminded me that a simple loyalty program can be an effective marketing tactic for a small business. Loyalty programs are about understanding your customers’ buying behaviour including how much they buy, what they buy and what they spend. Once you gain… Continue Reading
Customer Perception – Beware of What You Say
In Australia’s media this morning it was announced that Telstra (our biggest telecommunications company) was being excluded from a tender process for a major infrastructure project for a national broadband network. The stated reason for excluding them was that they failed to meet one of the basic requirements – the document did not include a… Continue Reading
How Market Research Can Help Your Business
Market research is one of the best ways to gather information on your competitors, market and customers. In fact it is one of the best business marketing tools you can use to help you grow your business. However it seems with market research is not perhaps used often enough by us in small businesses. Market… Continue Reading