IKEA opened their largest store in the southern hemisphere a couple of weeks ago in a suburb in Sydney Australia. It is massive, over 2 floors and 2.5km in length if you want to walk through every department. Although I knew what I wanted to buy I didn’t take advantage of taking a store map… Continue Reading
Tag Archives: small business
The Marketing Assumption Guessing Game
Making assumptions as part of your marketing decision process is part of doing business. Make the right assumption and take the right action makes sense. If not it can be like being involved in a guessing game and hoping one of them will correct. This may sound basic however it seems small businesses even if… Continue Reading
Taking The Hassle Out of Reviewing Small Business Products
I don’t know about you, but it seems every day there is a new tool that can be used in marketing your brand. Just today I read that Twitter is launching its own button. Have you ever thought just how long it would take to search for each one and review them to see if… Continue Reading
Gather a Team to Help Your Business Succeed
If you work in a large company as a marketer you never launch a product, project or campaign by yourself. You gather a team around you and although you may be the project leader and have the responsibility, there is no way success could occur if you did not have the friendly co-operation and input… Continue Reading
It’s Time for a Marketing Check Up
How are you faring with your marketing efforts? Are you achieving the results you want, retaining your key customers, attracting your preferred customers, increasing sales? If you have been tracking your marketing results you would be able to answer these and other questions easily. If you haven’t been tracking your results so far this year it may… Continue Reading
How to Achieve Better Marketing Results in Less Time
Are you trying to juggle too many marketing activities at the one time and getting nowhere. You may have noticed that people who seem to achieve great results and are successful are often very organised. They know what they want to achieve, how they are going to achieve their goals and then follow a path…. Continue Reading