One marketing strategy to increase sales is to develop other product or services under your brand name. It has been done for decades and it does help to strengthen your customer relationships. Line extensions done properly add value to your brand and it is one way to get your customers to buy from you rather… Continue Reading
Tag Archives: small business marketing
I am Confused About Marketing
Okay, I am not really but if you are new to marketing then it can be confusing. And the reason is because it seems that the whole focus about marketing these days is on marketing tactics, especially social media. What is also confusing is when you read articles that talk about creating a strategy for… Continue Reading
A Marketing Contest With a Twist
It is a nice twist so read on. There are lots of ways to get people to join your business on the various networking site. You usually see promotions or contests with prizes given. So it is refreshing to see one brand that is doing it a little differently. The brand I am talking about… Continue Reading
Is Public Relations The Right Marketing Tactic To Use?
Public relations, unlike your advertising, is what the media (newspapers, radio, television, magazines and online sites such as blogs, Twitter and Facebook) say about you, not what you say about your business. Before you use PR here are a few things to consider: Why Use? Attract Customers Public relations as part of a campaign can… Continue Reading
Be a Rebel to Improve Your Marketing Results
If you work in marketing in a large company one thing some crave is to do things differently. Sure this is partly the ego speaking. However it is often a case of wanting to achieve more than average results. As a small business owner you don’t have to follow any head office rules and you… Continue Reading
The Marketing Trap, Cheap is Not Always Cheerful
Have you ever been tempted to lower your price on one of your products and services drastically to get customers? From looking at a number of websites this seems to be gaining some popularity. One I saw today offered logos for $99 and the other services offered at a much higher price. Sometimes in… Continue Reading
