Have you ever just followed what someone said to do when marketing your brand and not really understand why you are doing it? I have when I started in marketing many years ago. I was told to run a bonus pack promotion and off I went organising and implementing the promotion. Sounded good to me… Continue Reading
Tag Archives: small business marketing
Little Signals Big Marketing Opportunities
As in any relationship it is often the small signals that you receive that can make a big difference. When marketing your brand if you miss these signals you may find one of your competitors has grabbed opportunities and grown their business. As with many marketing and business opportunities they may not always be obvious… Continue Reading
Look At Causes Not Symptoms To Solve Marketing Problems
With Chinese medicine they look for and treat the cause of problem rather than just treating symptoms. By finding and treating the cause it can stop the problem recurring which is what we want isn’t it? This way of treatment can also be applied to small business marketing problems or challenges. For example when I… Continue Reading
Use Your Creativity to Boost Sales and Profit
Turning your expertise into products is a smart small business marketing move. It frees you up from just selling your time for money and it adds an additional income stream if done properly. And who would not like that? However, before you jump in and produce a product there are certain steps to take and… Continue Reading
Your Attitude Can Affect Marketing Success
Despite all the gloom and doom around today there are many opportunities to ensure success with the marketing of your brand. Yet some small business owners resist change and let the potential opportunities fly by only to be grabbed by a competitor. As Napoleon Hill said “Change your mental attitude and the world around you… Continue Reading
Are You Enjoying The Social Media Rides?
It seems not all business owners are. An example is a recent article on Gini Dietrich’s blog Spinsucks: Managing Social Media Fatigue. There are a number of helpful suggestions in the comments as well as a link to an article by Rusty Speidel which is a good read. I have written a few articles about… Continue Reading