It is very tempting to have a list of every service you can offer for potential customers to choose from.
Often this can be a case of thinking that if you offer a large range of services then you will attract more customers.
Too many choices
If you offer ...
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A lot is written about building customer profiles of those who you want as customers.
This of course is an essential part of small business marketing, especially if you want to build a solid business.
But, what about the other side – those customers that you do ...
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