The key to developing and implementing an effective marketing plan is knowing who your most profitable customers are, how you can retain and keep these customers loyal. Retaining Your Key Customers Any successful business will tell you that retaining your key customers is more cost-effective than trying to attract new ones. It is therefore essential… Continue Reading
Tag Archives: retain key customers
Are Marketing Plans Really Necessary?
If you want to be successful at marketing your small business then the answer is of course YES. There are numerous reasons why we tell ourselves we do not need a marketing plan but in fact they are just excuses that are stopping you from being more successful. Apart from all the usual reasons why… Continue Reading
A Missed Opportunity to Retain a Customer
Yesterday I wanted to cancel two subscriptions, so I went onto the website and found that I had to call the companies and cancel over the phone. I fully expected to be asked why I was cancelling as I had been a long time subscriber. Was I asked? The answer is no. This was a… Continue Reading
How Not to Retain Your Key Customers
After seeing several advertisements over the last couple of weeks and speaking to a number of business owners it seems that many chase new customers as a priority. This can be at the potential cost of losing business with key customers. For example, a company was offering a good deal for new customers, including a… Continue Reading