The key to developing and implementing an effective marketing plan is knowing who your most profitable customers are, how you can retain and keep these customers loyal. Retaining Your Key Customers Any successful business will tell you that retaining your key customers is more cost-effective than trying to attract new ones. It is therefore essential… Continue Reading
Tag Archives: Retain Customers
Simple Tips for Customer Loyalty Programs
There was a segment today on Good Morning America about discount cards and it reminded me that a simple loyalty program can be an effective marketing tactic for a small business. Loyalty programs are about understanding your customers’ buying behaviour including how much they buy, what they buy and what they spend. Once you gain… Continue Reading
Attract and Retain Customers with Partner Marketing
Partner marketing is really another way of saying, proactively teaming up or partnering with other small businesses to increase sales. Whilst it is not a new concept, it is generally conducted by many small businesses by accident. They use it as short term promotional offer versus it being proactively planned and implemented. Although there are… Continue Reading
Small Business Marketing Tips – New Year Resolutions
I thought I would get started early. As an optimist I like to think in terms of what improvements can be made or new ideas that can be launched to grow our business and keep attracting and retaining key customers. You can use the following as a basis of a chart and then tick either… Continue Reading
Simple Marketing Tips to Retain and Attract Customers
There have been a lot of small business marketing articles in the media about paying attention to your key customers to survive these tough times. Reading one article recently in a major newspaper actually made me think that there were real opportunities for small businesses. The article was an interview with a… Continue Reading