Pricing is one of the things that can send powerful signals to your customers, employees and partners. And yet it is one of those “icky” subjects many businesses prefer not to think about much. I have often heard business owners say they worry they may appear greedy or think they will lose business if their… Continue Reading
Tag Archives: Pricing
The Marketing Trap, Cheap is Not Always Cheerful
Have you ever been tempted to lower your price on one of your products and services drastically to get customers? From looking at a number of websites this seems to be gaining some popularity. One I saw today offered logos for $99 and the other services offered at a much higher price. Sometimes in… Continue Reading
Short Term Gain, Long Term Pain
What you do in small business marketing has a short term and long term effect. You may not realise it at the time, but taking the wrong actions for a short term gain can harm your brand over time. Here are some examples that show short term gain that can lead to long term pain…. Continue Reading
How to Stop Pricing Problems Occurring
On a small business forum the other day a member complained that a new customer had wanted to view a supplier’s invoice. The issue was that there was extra worked needed to be down by an outsourced supplier. The customer had not asked for a quote before the work was completed. When the final invoice… Continue Reading
3 Small Business Marketing Price Promotion Tips
A competitor has just started a 50% off price promotion. What do you do; panic and do your own 50% off price promotion, ignore it or quickly work out what is best for your business and customers? I am writing about this as I walking past 3 retail outlets today it looks like one shop quickly… Continue Reading
The Importance of Correct Pricing for Business Marketing Success
The pricing of your product or service is a key element in determining the profitability of your business. Unless you have a product or service that offers a unique or additional benefit, if your price is too high, demand will reduce and you may price yourself out of the market. Unless you have a sustainable… Continue Reading
