Tag Archives: potential customers

Are Your Potential Customers Just Flirting With You?

You have all probably met or even been a flirt at some time in your life. It can be no big deal if this happens in your social life, but in business it can waste a lot your time and money. What does a customer flirt typically do? Well, here are are a few examples:

One Word Can Wreck Your Marketing Message

Well at least this is what happened when I saw the latest Yellow Pages television commercial. I could not find a copy of the commercial to show you, however to paint a picture for you, there are a number of business owners writing on a wall the results they achieved with listing in the Yellow… Continue Reading

The Hazards of Potential Customers

An approach from prospective customers is exciting and makes you feel wanted, but it can be hazard for your business and your current and prospective customers. Years ago I worked for an agency and they specialised in the pharmaceutical industry. The agency was successful and the creatives could take a complex issue and communicate it… Continue Reading

Are you Busy Being Busy With Your Small Business Marketing?

“Drive thy business or it will drive thee.” By Benjamin Franklin How often do you reply to the question, “How is business” with “I am sooo busy”. If you gently probe a little more, busy being busy does not actually mean more customers or more business from customers. It may just mean you are letting… Continue Reading