Or do you have specific marketing strategies in place to make sure your brand grows? If you do not indentify how and by what means you are going to grow it can be haphazard. Having good sales days and bad sales days can play havoc on your financials, not to mention your stress levels. Taking… Continue Reading
Tag Archives: Marketing
Know Your Customer Mix to Increase Sales
In these heady days of social media participation and the demands on your time it is easy to forget to check in with some marketing basics. Especially where increasing revenue is concerned. One marketing basic is knowing the mix of customers you have for your business and how they contribute to your revenue. For those… Continue Reading
Is Public Relations The Right Marketing Tactic To Use?
Public relations, unlike your advertising, is what the media (newspapers, radio, television, magazines and online sites such as blogs, Twitter and Facebook) say about you, not what you say about your business. Before you use PR here are a few things to consider: Why Use? Attract Customers Public relations as part of a campaign can… Continue Reading
Be a Rebel to Improve Your Marketing Results
If you work in marketing in a large company one thing some crave is to do things differently. Sure this is partly the ego speaking. However it is often a case of wanting to achieve more than average results. As a small business owner you don’t have to follow any head office rules and you… Continue Reading
The Marketing Trap, Cheap is Not Always Cheerful
Have you ever been tempted to lower your price on one of your products and services drastically to get customers? From looking at a number of websites this seems to be gaining some popularity. One I saw today offered logos for $99 and the other services offered at a much higher price. Sometimes in… Continue Reading
Do You Want The Good News Or The Bad News First?
Will these marketing tactics get the sales I want? This question came up the other day when I was talking to a small business owner. He mentioned the tactics he was going to do to get customers to buy more often in the next six months which was an important objective to reach. Here is… Continue Reading
