This Sunday is the City2Surf which is a race over 14 kilometres and so far has attracted a record 80,000 entrants. Not a bad effort considering the start time is 8.30 in the morning and it is winter. One overall objective for the entrants is to ...
Tag Archive: Marketing
Marketing Facts or Are They Really Fiction?
Have you ever had a discussion with someone who states that something is a fact about marketing, when you know it is not? Sometimes the person bases the fact on their experience and sometimes it is what they have read or heard. One experience on ...
Marketing Lessons From Kids and Grandmas
There is so much talk about marketing, what works or what you should do that it can get a little overwhelming. There is a lot of information around and you can do the trial and test method. The only thing is it can suck up your time ...
Lack of Attention to Detail Can Wreck Your Marketing Campaign
Rarely are marketing programs or campaigns perfect. Things always go wrong although the customers may not be aware of it especially as you present a picture of all being well. Having experienced this as a marketer and customer the problem often stems back ...
You Lose If You Are a Copycat With Your Marketing
One of the exciting parts about marketing is the ability to be original and creative especially as a small business owner. Unless you do not use the internet it was hard to miss the campaign for Old Spice. If you missed it then Rohit Bahargava on ...
