Is the name. With so much free information around today it has becoming increasingly difficult for business to gather information, package it up and get people to buy. That doesn’t mean there are not opportunities for products especially digital ones as I believe there are. It just means that perhaps you need to think as… Continue Reading
Tag Archives: Marketing
Marketing Lessons From Tony Bennett
I read an article about Tony Bennett on the weekend. At the young age of 85 he appears to be thriving in his career and enjoying his life. He recently launched his latest Duets album featuring Lady Gaga, , Michael Buble and others including the late Amy Whitehouse. And from the reviews it is looking… Continue Reading
Google v Facebook – And The Winner Is
I don’t know and will leave the analysis up to those with expertise. However the competition between Google and Facebook is pretty fierce since the launch of Google Plus. It reminds me of the song by Irving Berlin Anything You Can Do I Can Do Better which you can view in the video below. … Continue Reading
If I Only Knew
Have you ever gained a little knowledge on a subject, completed the work yourself and stuff it up? I did recently and it meant except for individual blog posts the website didn’t exist as far as Google was concerned. I waited and waited. I looked at what I had done, tried to find answers via… Continue Reading
Give It The Chop
At times you need to make tough strategic decisions when marketing your brand. These decisions can be difficult to make especially however it is important if you want to your brand profitably. It is not about failure in fact I think it is more about being smart. On this blog and others we often talk… Continue Reading
Throw Out Your Marketing Objectives Laundry List
If you want to achieve real results. Whilst what I am writing here is not cutting edge or even vaguely new it is still one of the most common marketing problems stopping businesses growing. If you have a vague list of objectives you want to reach it is just as bad as not having any…. Continue Reading