Do you jump in, learn and use every new marketing activity or tool immediately? Or Do you wait to get dragged into learning and using them years after everyone else? These are the extremes and neither is ideal when marketing your brand. You can’t afford to ignore certain marketing activities or tools as they can… Continue Reading
Tag Archives: marketing tools
Are You Enjoying The Social Media Rides?
It seems not all business owners are. An example is a recent article on Gini Dietrich’s blog Spinsucks: Managing Social Media Fatigue. There are a number of helpful suggestions in the comments as well as a link to an article by Rusty Speidel which is a good read. I have written a few articles about… Continue Reading
Is Obsession Stopping Your Marketing Success?
Okay, I could be wrong about this, however it seems that there is a growing obsession with marketing activities and tools. I did a Twitter search this morning about Facebook and in less than 30 seconds there were over 300 tweets. Yesterday on the Small Business Owner Blog there was a good and lively discussion… Continue Reading
Marketing Lessons From the Lawn Mower Guy
Seeing the sunshine recently brought out a number of people mowing their lawns. A neighbour obviously had bought a new mower, edger and other tools. He looked pretty proud as he was mowing his lawn and doing the edges. When he finished mowing it looked like it had been given a number 1 haircut. Not much… Continue Reading
How to Last The Distance, Survive and Thrive
This Sunday is the City2Surf which is a race over 14 kilometres and so far has attracted a record 80,000 entrants. Not a bad effort considering the start time is 8.30 in the morning and it is winter. One overall objective for the entrants is to finish, however there will be a host of ways… Continue Reading
Why Bootstrap Marketing Can Be More Expensive Than You Think
The simple reason is because Time is Money. Every hour, especially if you are a service based business that you spend on implementing marketing tactics for your small business is actually costing you time that otherwise may have been spent on generating income. For most small business at one time or another we actually do need… Continue Reading