Yesterday the Australian Government announced a $42b package to stimulate the economy and they want it to pass through parliament by tomorrow. Today the Opposition Leader announced in the media that they would block the package because they say the pressure to pass the package quickly does not allow for any discussion or scrutiny…. Continue Reading
Tag Archives: marketing tips
Small Business Marketing Sponsorship Tips
Small businesses often get approached for sponsorship, whether it is for the local sporting team, craft show or another business’s seminar. Although money is tighter this year, no doubt many of you will still be approached and in certain cases utilising sponsorship can be an effective marketing tactic. Before you decide to be a sponsor consider… Continue Reading
Marketing Tactics can be Damaging
It seems that many countries are providing money to companies to reinvigorate the economies and keep people in jobs. Some households are being given money and actively encouraged to spend, spend, spend over Christmas, but what happens when the money is gone, bills are still to be paid but the economies decline further and more… Continue Reading
Small Business Marketing Tips – New Year Resolutions
I thought I would get started early. As an optimist I like to think in terms of what improvements can be made or new ideas that can be launched to grow our business and keep attracting and retaining key customers. You can use the following as a basis of a chart and then tick either… Continue Reading
Simple Marketing Tips to Retain and Attract Customers
There have been a lot of small business marketing articles in the media about paying attention to your key customers to survive these tough times. Reading one article recently in a major newspaper actually made me think that there were real opportunities for small businesses. The article was an interview with a… Continue Reading
Act Like a Child and Increase Your Marketing Skills
My business partner Bronwen and Nick had their second child a few months ago. Talking to her about the activities of her baby and four year old I realised we can increase our marketing skills learning from children. Here are some marketing tips that we have learnt from the two kids: Ask questions Children especially… Continue Reading
