If you are in business every year brings its challenges. Some are little and some may are rather large. When marketing your brand this year you probably have faced challenges this year as many small businesses have. Rather than groaning about them, letting them spoil your holidays or worse let them follow you into next… Continue Reading
Tag Archives: marketing tips
Why You Should Throw Out Your Marketing Tactics And Tools
The headline may be a bit strong so for a moment just put them to one side and you can get back to them in a little while. Watching a little of My Kitchen Rules final(as I was working of course) the winners based their cooking on their heritage and the recipes that have been… Continue Reading
Simple Tips for Customer Loyalty Programs
There was a segment today on Good Morning America about discount cards and it reminded me that a simple loyalty program can be an effective marketing tactic for a small business. Loyalty programs are about understanding your customers’ buying behaviour including how much they buy, what they buy and what they spend. Once you gain… Continue Reading
Small Business Marketing Tips From the Local Vet
How often do you really notice the reminder notices you get from your doctor, dentist, and optometrist for a check up? You perhaps glance at it and put it aside and maybe not make the appointment as quickly as you should. Usually these reminder letters or notices just say it is now time for… Continue Reading
How to Choose From the Marketing Tactic Smorgasbord
There are so many small business marketing tactics to choose from that it can be a little overwhelming as to which ones are the best to implement. Like an appetising smorgasbord the long list of available marketing tactics can look great, seem to be just the one to get your business a lift in sales… Continue Reading
How Important are your Customers?
This may sound like a dumb question and you would obviously say of course your customers are important. If they weren’t then all the time and money you spend on small business marketing building and nurturing the relationship would be wasted. However we sometimes forget to tell our customers that they are important to… Continue Reading