It is a simple mistake to make. If you do marketing reviews of your marketing tactics in isolation of each other it wastes lot of time and energy. You can also miss out on seeing the total picture and the true situation. If you do this too often it will drive you crazy when the results you… Continue Reading
Tag Archives: Marketing Tactics
Investing Your Time on Marketing Tactics Wisely
The number of marketing tactics you can action today that take up your time versus money continues to grow. Are you getting the return on your marketing tactics that you want or are you just eating up that precious thing called time? When you have many client projects to complete the hours spent on marketing your… Continue Reading
The Cost of the Empty Marketing Basket
I know I usually write about getting rid of marketing activities and focus on a few that match up and work effectively together. However I received an email asking about what happens when you do the opposite. Just letting things stay as they are or not doing anything at all. I call this the cost of… Continue Reading
5 Questions to Ask Before Dumping Your Marketing Tactics
When you are not getting the results you want it is tempting to throw out the marketing tactic you are actioning and jumped to another. Often this can be on “gut feel” or even an unrealistic expectation of what could be achieved. One benefit of being in small business is that you can make quick… Continue Reading
How to Keep Your Customers With Simple Promotions
Promotions have been used offline for years as a marketing tactic and increasingly you are now seeing them appear as online tactics. Two reasons to use promotions online or offline are: Retain existing customers by providing additional value to their purchase Expand on existing customers by providing an incentive to purchase more of your product… Continue Reading
How to Last The Distance, Survive and Thrive
This Sunday is the City2Surf which is a race over 14 kilometres and so far has attracted a record 80,000 entrants. Not a bad effort considering the start time is 8.30 in the morning and it is winter. One overall objective for the entrants is to finish, however there will be a host of ways… Continue Reading