Even though you can find free recipes on the internet, sales of cookbooks are still very popular. And one reason why chefs produce cookbooks with their recipes that we buy is pretty simple. Not everyone can go to their restaurants or afford the prices. But they can follow their recipes step by step and enjoy… Continue Reading
Tag Archives: marketing strategy
Give It The Chop
At times you need to make tough strategic decisions when marketing your brand. These decisions can be difficult to make especially however it is important if you want to your brand profitably. It is not about failure in fact I think it is more about being smart. On this blog and others we often talk… Continue Reading
Deepen Your Expertise To Enjoy Marketing Success
Have you seen courses, coaching, and books on how to be an expert? Many from what I have seen provide hope and dreams yet focus on the marketing tactics to showcase people’s knowledge. What is missing is the importance of expertise. A hairdresser friend used to go to training courses around the world to deepen… Continue Reading
Are You Overlooking Simple Ways To Grow Your Brand?
A few years ago I had a personal trainer. What he offered was a three month training program to get me fit. When I asked what happens after three months I was told that I should be in a position to maintain the fitness myself. What I saw instead was a big missed opportunity for… Continue Reading
3 Marketing Lessons From Soap Operas
Although not everyone likes to admit it, most of us have at some time watched a soap opera. Yes they may never seem to get older and the women appear to be pregnant for what appears to be years and then have a grown up son or daughter in a matter of months. But whatever… Continue Reading
A Marketing Strategy To Make You Irresistible
In Seth Godin’s article A marketing lesson from the apocalypse he wrote “Too often marketers take a product and try to invent a campaign. Much more effective is to find a tribe, find a story and make a product that resonates, one that makes the story work.” If you run a service business you may… Continue Reading
