These days many people talk about the power of having free content to give away as part of your marketing tactics.
These as well as bonus offers and samples have been used for decades by successful businesses.
Seth Godin describes in a recent blog post explained the difference between free and a bonus and how he used [...]
Tag Archive: marketing strategy
3 Questions to Ask Before You Offer a Bonus, Sample or Free Content
How Not to Reassure Customers
Yesterday it was reported in the media that Kleenmaid, an appliance company was placed in voluntary administration and placed a video on You Tube. It is not known if customers were aware that they needed to view the video to get information.
The video is called an ”Official Address to the Nation” and was supposed to reassure customers who have [...]
How to Choose From the Marketing Tactic Smorgasbord
There are so many small business marketing tactics to choose from that it can be a little overwhelming as to which ones are the best to implement.
Like an appetising smorgasbord the long list of available marketing tactics can look great, seem to be just the one to get your business a lift in sales and [...]
5 Simple Small Business Marketing Tips for 2009
2009 is going to challenging but exciting for small businesses as everyone works hard to attract and importantly retain our key customers. Here are 5 simple tips to help you maximise your marketing results during the year.
1. Focus on your Key Customers
All effective marketing strategies and tactics begin and end with the customer. It is important [...]
