Many articles here and on other blogs have been written about the issue of time when marketing your brand. Yet there are just as many articles written urging small business owners to have a presence on the never ending list of social networking sites. Marketing tactics including networking are an important part of marketing your… Continue Reading
Tag Archives: marketing strategy
Is Your Pricing Sending The Right Signals?
Pricing is one of the things that can send powerful signals to your customers, employees and partners. And yet it is one of those “icky” subjects many businesses prefer not to think about much. I have often heard business owners say they worry they may appear greedy or think they will lose business if their… Continue Reading
What do Pinterst and Paul’s Hamburgers Have In Common?
They specialise. Pinterst is a new social sharing site where as they say “you organise and share what you love.” It is a specialist site so they do not have to worry about Facebook and Google + as competitors. One look at the site and you know that it is ideal sharing visuals such as… Continue Reading
Smart Marketing Strategy, Give Complexity The Flick
Marketing your brand these days seems to be getting more complex which is not a good thing. To have a thriving profitable business, sometimes the most strategic option is to not embrace what is happening and do the opposite. In this case give complexity the flick and embrace simplicity. And this idea was reinforced over… Continue Reading
Fingers Crossed
Normally the weather is not much of a topic for conversation. Although it does seem to get a few mentions each day on Twitter. However at this time of the year for those celebrating Christmas the weather takes on importance. In my country many celebrate the day having picnics and visiting the beach with friends… Continue Reading
Profitable Business Through Specialisation
Do you offer a range of services for your customers? Do you know which ones are more profitable and key for your business to grow? Do you focus and specialise in these profitable services? If you answered yes to the second and third questions, grab your beverage of choice and jump to the comments to… Continue Reading