Tag Archive: marketing strategy

7 Questions to Ask Before Choosing Your Marketing Tactics

 Marketing tactics are an important part of running your small businesses. They can boost short term sales just when you need it and they can help strengthen your customer relationships. As the list of available tactics grow it becomes more difficult choosing which ones ...

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Why You Should Throw Out Your Marketing Tactics And Tools

The headline may be a bit strong so for a moment just put them to one side and you can get back to them in a little while. Watching a little of My Kitchen Rules final(as I was working of course)  the winners based their ...

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3 Questions to Ask Before You Offer a Bonus, Sample or Free Content

 These days many people talk about the power of having free content to give away as part of your marketing tactics. These as well as bonus offers and samples have been used for decades by successful businesses. Seth Godin describes in a recent blog post ...

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How Not to Reassure Customers

Yesterday it was reported in the media that Kleenmaid, an appliance company was placed in voluntary administration and placed a video on You Tube. It is not known if customers were aware that they needed to view the video to get information. The video is called an "Official Address to the Nation" and was supposed to reassure ...

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How to Choose From the Marketing Tactic Smorgasbord

There are so many small business marketing tactics to choose from that it can be a little overwhelming as to which ones are the best to implement. Like an appetising smorgasbord the long list of available marketing tactics can look great, seem to ...

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