Tag Archives: Marketing Strategies

How to Add Value That Your Customers Want

On a recent post Delena Silverfox from YouLoveCoupons.com made a comment about seeing how you can add more value and continuously improve what you offer. Good advice. On any given day you will see articles that include the importance of adding value to your customers.  This is a sound marketing idea , however it is… Continue Reading

Are Free and Hope Your Marketing Strategies?

They go like this: You give away your time and then hope the customer will buy. You many continue doing this and then after a while realise you have wasted a number of precious hours. These are not marketing strategies of course. The concept of providing something for free can be used effectively as a… Continue Reading

How do You See Yourself?

As a small business owner do you see yourself as a marketer? Or someone who does some marketing for their brand? If you answered yes to the second question then you are actually short changing yourself, your business and customers. Head Honcho Marketer If you own a business, even if you have an assistant, you… Continue Reading

4 Simple Marketing Lessons From a Hopeless Gardener

Whatever is the opposite of a Green Thumb, well that is me. I like flowers as they are colourful,  add a brightness and cheerfulness to a home. The only trouble is I tend to kill them. Having tried many different plants, spent more time and money than I should you can see from the picture… Continue Reading

How To Look For Opportunities Within Your Market

Sometimes all it takes is to look outside your business and take notice of what potential positive changes are happening in your market. Once you have done this you need to decide whether these changes could become opportunities for your business and customers. After this step, you are then in a position to select the… Continue Reading

Are you Falling Into The Marketing Diet Trap?

You probably know this trap, you start with good intentions to become healthier, try eating better foods and when you don’t lose a lot of weight quickly you stop.  A  few months later, usually around spring you try one of latest fad diets to get in shape before summer, however in a couple of weeks… Continue Reading

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