Remember the last time you achieved something that was important to you? You probably felt great, maybe relieved, happy or some other positive emotion. You would also remember that one of the first steps after imaging or dreaming of achieving the end result was actually setting a goal or in marketing speak setting an objective…. Continue Reading
Tag Archives: Marketing Plan
5 Simple Small Business Marketing Tips for 2009
2009 is going to challenging but exciting for small businesses as everyone works hard to attract and importantly retain our key customers. Here are 5 simple tips to help you maximise your marketing results during the year. 1. Focus on your Key Customers All effective marketing strategies and tactics begin and end with the customer. It… Continue Reading
Who are Your Most Valuable Customers?
Identifying which customers represent the greatest value to your business helps you develop an effective marketing plan and put in place the marketing strategies and marketing tactics to: Retain your most valuable customers and keep them loyal Attract customers who have the same or similar characteristics to your most valuable customers Increase customer ratings on… Continue Reading
Small Business Marketing Tips – New Year Resolutions
I thought I would get started early. As an optimist I like to think in terms of what improvements can be made or new ideas that can be launched to grow our business and keep attracting and retaining key customers. You can use the following as a basis of a chart and then tick either… Continue Reading
Finding Marketing Opportunities With Seasonality Insights
Although it is more fun putting your marketing plans into action, it is important to conduct some analysis before you start spending your time or money. In a previous post I called this the Treasure Hunt as you are looking for information to help your business become more successful. One of the areas to analyse… Continue Reading
Creating Your Marketing Plan
This is the third post of the series and revolves around selecting your sales and marketing objectives, marketing strategies and your marketing tactics. If you have analysed your business, customers, market and competitors then it becomes easier to create your marketing plan and tips were given how to do this in the last post. The… Continue Reading
