Not attracting the right customers to your business can add up to a lot of time and money wasted and you will probably not be enjoying the success you desire. You have either experienced or heard stories of a mismatch between customers and businesses. Symptoms of this mismatch after you have attracted them to… Continue Reading
Tag Archives: Marketing Plan
7 Simple Tips for Effective PR
If you have decided to conduct a Public Relations campaign as part of your marketing plan there are 7 key elements that should to be considered. Looking at these elements before you commence will save you time and help to make your PR campaign more successful for your small business. The 7 key elements which… Continue Reading
Are You Retaining or Expanding Your Business With Key Customers?
The key to developing and implementing an effective marketing plan is knowing who your most profitable customers are, how you can retain and keep these customers loyal. Retaining Your Key Customers Any successful business will tell you that retaining your key customers is more cost-effective than trying to attract new ones. It is therefore essential… Continue Reading
Building Quality Relationships
If you could describe the quality relationships you have in your personal life you may use the words such as trust, respect, honesty, unselfishness. The same words can be used to describe the relationships in your business life and networking has grown over the years to be one of the most powerful ways to… Continue Reading
Are you Busy Being Busy With Your Small Business Marketing?
“Drive thy business or it will drive thee.” By Benjamin Franklin How often do you reply to the question, “How is business” with “I am sooo busy”. If you gently probe a little more, busy being busy does not actually mean more customers or more business from customers. It may just mean you are letting… Continue Reading
Are Marketing Plans Really Necessary?
If you want to be successful at marketing your small business then the answer is of course YES. There are numerous reasons why we tell ourselves we do not need a marketing plan but in fact they are just excuses that are stopping you from being more successful. Apart from all the usual reasons why… Continue Reading