When growing your brand is mentioned do you think of large numbers to be achieved? Many do and think automatically think it is all too hard. So nothing happens and growth is stalled. Healthy growth doesn’t necessarily mean making big sales overnight or making radical changes to your marketing strategy all at once. It is… Continue Reading
Tag Archives: Marketing Plan
Do Not Let Your Competitors Take You By Surprise
A couple of nights ago on the TV program MasterChef, three contestants won the right to come back into the competition. From the looks on the faces of the other 7 competitors a few of them were taken by surprise and they were not very happy. You could actually see a couple of the contestants… Continue Reading
4 Powerful Marketing Lessons From a Voyage Around the World
If you do not live in Australia you may not have seen the news that a 16 year old girl Jessica Watson successfully sailed around the world unassisted. Apart from the feat itself which was pretty astounding, what caught my attention was the planning and execution by the team responsible for the marketing of the… Continue Reading
Why You Should Throw Out Your Marketing Tactics And Tools
The headline may be a bit strong so for a moment just put them to one side and you can get back to them in a little while. Watching a little of My Kitchen Rules final(as I was working of course) the winners based their cooking on their heritage and the recipes that have been… Continue Reading
How Valuable Is Your Time?
Money spent on your small business marketing activities is easy to see, just check your bank balance. It is also relatively easy to judge whether you have got a return on the amount of money you have spent. What can be forgotten is to look at the cost of your valuable time versus the results gained…. Continue Reading
Why Marketing Planning Can Be As Exciting As Planning Your Next Holiday
Okay, maybe not quite as exciting, but to experience a great holiday or to enjoy success with your business there are a number of similar actions you need to take. When you plan your holiday or develop a marketing plan for your business you are more likely to enjoy a greater holiday experience or in… Continue Reading