Tag Archives: Marketing Objectives

Throw Out Your Marketing Objectives Laundry List

If you want to achieve real results. Whilst what I am writing here is not cutting edge or even vaguely new it is still one of the most common marketing problems stopping businesses growing. If you have a vague list of objectives you want to reach it is just as bad as not having any…. Continue Reading

Select Powerful Strategies For Marketing Triumph

A marketing strategy is essential if you want to succeed in your market. Without it you can be heading in the wrong direction with your marketing tactics. Not to mention waste a lot of time and energy. The reason is it’s that vital link between marketing objectives and marketing tactics. One simple example that shows… Continue Reading

Simple Marketing Lessons From Working in a Factory

When I finished school I worked in a factory for a few weeks before going to university. I didn’t realise at the time I would learn life and marketing lessons that hold true today. The factory made plastic pieces for lawn mowers and other products and we had to cut off the excess plastic from… Continue Reading

6 Marketing Myths You Should Ignore

Like all areas of business and life there are loads of myths around that can lead you into places you do not want to be. Marketing, especially today seems to have its share of what you should do in order to be successful and unfortunately many are just myths. Here are 6 myths that I… Continue Reading

7 Questions to Ask Before Choosing Your Marketing Tactics

 Marketing tactics are an important part of running your small businesses. They can boost short term sales just when you need it and they can help strengthen your customer relationships. As the list of available tactics grow it becomes more difficult choosing which ones to action. This can be made a little easier by asking… Continue Reading

What Do You Want Your Customers To Do?

Have you got it clear in your minds what action you want to customers to take? In marketing jargon I am talking about marketing objectives.  Unless you decide on this it is really difficult to choose the right marketing tactics to implement to achieve these objectives. The reason is that different tactics suit different actions and… Continue Reading