Today is the Melbourne Cup which is one of the biggest horse races in the world. For some this is the one time of the year they will bet a small amount on a horse race. Others who are regular racegoers will outlay a lot of money in the hope they win. There are similarities… Continue Reading
Tag Archives: marketing lessons
2 More Marketing Lessons From a Hopeless Gardener
You know something isn’t right, but you ignore the signals and hope next time the result will be different. So you try again and low and behold the results are even worse. This happens in life and in small business marketing and it can be rather frustrating especially if you keep on repeating the mistakes…. Continue Reading
Marketing Lessons From the Lawn Mower Guy
Seeing the sunshine recently brought out a number of people mowing their lawns. A neighbour obviously had bought a new mower, edger and other tools. He looked pretty proud as he was mowing his lawn and doing the edges. When he finished mowing it looked like it had been given a number 1 haircut. Not much… Continue Reading
Simple Marketing Lessons From Working in a Factory
When I finished school I worked in a factory for a few weeks before going to university. I didn’t realise at the time I would learn life and marketing lessons that hold true today. The factory made plastic pieces for lawn mowers and other products and we had to cut off the excess plastic from… Continue Reading
Marketing Lessons From Kids and Grandmas
There is so much talk about marketing, what works or what you should do that it can get a little overwhelming. There is a lot of information around and you can do the trial and test method. The only thing is it can suck up your time and money especially when you are not clear… Continue Reading
4 Powerful Marketing Lessons From a Voyage Around the World
If you do not live in Australia you may not have seen the news that a 16 year old girl Jessica Watson successfully sailed around the world unassisted. Apart from the feat itself which was pretty astounding, what caught my attention was the planning and execution by the team responsible for the marketing of the… Continue Reading