Tag Archives: marketing communication

Avoid The Marketing Communication Minefield

By Susan Oakes

I read a good post this morning by Danny Brown titled Why a Blog Disclaimer Is Just as Important as a Disclosure Message. The post reminded me that you need to be careful with your marketing communication.  By coincidence I also saw today marketing messages for a couple of small business brands saying they were better than any of… Continue Reading

I Just Want to Buy

By Susan Oakes

Do your customers like a lot of information before buying? Or do that just want to buy and are more interested in how to buy than information? It is easy to think today that all customers want the process to be drawn out. Content is important as part of the process, however some customers just… Continue Reading

Break the Rules and Vastly Improve Your Marketing Success

By Susan Oakes

I don’t know about you but it has been a long time since I was in school and had to follow the rules. Talking in class, a big No No did get me thrown out of class a number of times. However it also gave opportunities. One time 4 of us were sent out (it… Continue Reading

Beware of False Marketing Communication Claims

By Susan Oakes

Claims made in your marketing communication are important. However if there is not any substance behind the claim then it can damage your brand’s reputation and affect your customer relationships to say the least. Large companies make sure that any claim they make about their brands they have data to substantiate the claims. If not,  competitors… Continue Reading

How Marketing Communication Fluff Gets You Into Trouble

By Susan Oakes

You see it all the time, great marketing communication messages that romance you into subscribing to newsletters, membership sites, products or services. It’s a bit like the early stages of dating if you think about it, lots of sweet talk. Your expectation is built up and naturally you would expect a similar type of communication… Continue Reading