As the key marketer of your brand do you have enough knowledge to make the correct decisions if you outsource certain marketing activities? If you do not and allow them to have all the knowledge then you could be heading for trouble if their business fails or you break up. All the knowledge goes with… Continue Reading
Tag Archives: marketing activities
Is Obsession Stopping Your Marketing Success?
Okay, I could be wrong about this, however it seems that there is a growing obsession with marketing activities and tools. I did a Twitter search this morning about Facebook and in less than 30 seconds there were over 300 tweets. Yesterday on the Small Business Owner Blog there was a good and lively discussion… Continue Reading
2 More Marketing Lessons From a Hopeless Gardener
You know something isn’t right, but you ignore the signals and hope next time the result will be different. So you try again and low and behold the results are even worse. This happens in life and in small business marketing and it can be rather frustrating especially if you keep on repeating the mistakes…. Continue Reading
Slow Down You Move Too Fast
This is a line from one of the great songs by Simon and Garfunkel. Enjoy listening to the song as you read this post. If you can’t see the video click here. At times it can seem that when marketing your brand you are on a high speed train with no way to get out… Continue Reading
Do Not Overlook the Importance of Sub Marketing Activities
As the marketer of your brand it is essential you know what marketing activities produce the greatest results and to do it in the most effective way. After all who has time or money to waste? What is often overlooked is the area of what I call sub activities. They are what you do to… Continue Reading
Is Your Marketing a Mishmash of Tactics?
I like to cook and this means I like watching cooking programs, lots of them. One I watched recently is called 5 Ingredient Fix. Whatever meal she is cooking, only 5 ingredients are used. To make it work they must match up, combine well and complement each other otherwise the meal will not look or… Continue Reading