No one likes to have customers leave as it doesn’t do much for your ego or the marketing of your small business. Unfortunately, the reality is that some of your customers will go to your competitors and for a variety of reasons. When customers leave the instinct is to replace that business with new customers. Often… Continue Reading
Tag Archives: Customers
Don’t You Just Hate Being Ignored?
Have you ever filled out a contact form on a website or sent an email and weeks later you are still waiting for a response? Unless you have been extremely lucky you probably have experienced this and felt a little frustration or even felt angry. This issue is not restricted to large companies. It seems… Continue Reading
Be Careful If You Ask Family and Friends For Their Opinion
It is tempting to ask them for their opinion on your business idea, marketing campaign, website, branding etc. It is quick and you think you will be able to take the best action based on the results. Unfortunately this is not always the case and whilst they may mean well, their opinion may throw you… Continue Reading
Tipping The Balance To Gain A Happy Customer
When potential customers are waving buying your product or service or wanting a refund what do you do? Do you engage in a dialogue to understand what the problem is or do you just give them the refund? This is a story how one company tipped the balance in their favour and gained a very… Continue Reading
Your Perception, Customer Reality
As hard as you try to follow the best advice when marketing your small business, it doesn’t always work out the way you expect. You are told to offer something of value so you do. You hear that you should have special offers for your products or services so you include these as well. You… Continue Reading
12 Reasons Why Competition is Good For Your Business
Have you ever thought that marketing your small business would be easier without competitors? Most of us have at time to time. Whilst you shouldn’t be fixated on your competitors, you can’t afford to ignore them. Having competitors is healthy and this video shows one reason why – collaboration:… Continue Reading
