Have you got it clear in your minds what action you want to customers to take? In marketing jargon I am talking about marketing objectives. Unless you decide on this it is really difficult to choose the right marketing tactics to implement to achieve these objectives. The reason is that different tactics suit different actions and… Continue Reading
Tag Archives: Customers
Why Marketing Tactics Can Harm Your Business
Choosing the right marketing tactics to action can be tricky. After all there are just so many to select from. When you choose the tactics and action them, you are after a result which ultimately is sales of your products or services. If you choose the wrong marketing tactics then you will not get the… Continue Reading
I Really Do Not Want You as a Customer
A lot is written about building customer profiles of those who you want as customers. This of course is an essential part of small business marketing, especially if you want to build a solid business. But, what about the other side – those customers that you do not want as customers. Two blog posts recently… Continue Reading
Jump Online to Learn More About Your Customers
If you want to move your marketing up a notch, then getting online and observing your customers is very easy. Of course this is apart from connecting with them. I am not talking about stalking or being a peeping tom, but simply noticing and gaining more insight into your current and potential customers. Finding out… Continue Reading
Smart Marketing Tip To Keep Your Customers Happy
Two of the keys for marketing success is to keep your key customers happy and the way you give customer service. This is obvious, however many of you are missing a simple opportunity and you may not realise it. It all has to do with customer complaints and how you manage the experience for your customers. Whether you sell… Continue Reading