At times you need to make tough strategic decisions when marketing your brand. These decisions can be difficult to make especially however it is important if you want to your brand profitably. It is not about failure in fact I think it is more about being smart. On this blog and others we often talk… Continue Reading
Tag Archives: Customers
Is Your Marketing a Mishmash of Tactics?
I like to cook and this means I like watching cooking programs, lots of them. One I watched recently is called 5 Ingredient Fix. Whatever meal she is cooking, only 5 ingredients are used. To make it work they must match up, combine well and complement each other otherwise the meal will not look or… Continue Reading
How to Keep Your Customers With Simple Promotions
Promotions have been used offline for years as a marketing tactic and increasingly you are now seeing them appear as online tactics. Two reasons to use promotions online or offline are: Retain existing customers by providing additional value to their purchase Expand on existing customers by providing an incentive to purchase more of your product… Continue Reading
Get Your Customer House In Order Before Attracting More Customers
Is everything all shipshape with your current customers? If you are like most of us there are usually a few things that need tidying up. It is easy to get hooked on “get more customers” to make your business succeed. However this is a common trap when marketing your products and services. Of course you need… Continue Reading
Beware of False Marketing Communication Claims
Claims made in your marketing communication are important. However if there is not any substance behind the claim then it can damage your brand’s reputation and affect your customer relationships to say the least. Large companies make sure that any claim they make about their brands they have data to substantiate the claims. If not, competitors… Continue Reading
Why Marketing Fundamentals Have Not Changed
It is easy to think that there has been a huge change in marketing over the last few years. In fact that is what many are saying and writing about. In reality it hasn’t and that is because while the activities and tools do change, the fundamentals do not. What I am talking about is… Continue Reading