Promotions have been used offline for years as a marketing tactic and increasingly you are now seeing them appear as online tactics. Two reasons to use promotions online or offline are: Retain existing customers by providing additional value to their purchase Expand on existing customers by providing an incentive ...
Tag Archive: Customers
Get Your Customer House In Order Before Attracting More Customers
Is everything all shipshape with your current customers? If you are like most of us there are usually a few things that need tidying up. It is easy to get hooked on “get more customers” to make your business succeed. However this is a ...
Beware of False Marketing Communication Claims
Claims made in your marketing communication are important. However if there is not any substance behind the claim then it can damage your brand’s reputation and affect your customer relationships to say the least. Large companies make sure that any claim they make about their brands ...
Why Marketing Fundamentals Have Not Changed
It is easy to think that there has been a huge change in marketing over the last few years. In fact that is what many are saying and writing about. In reality it hasn’t and that is because while the activities and tools do change, ...
What Do You Want Your Customers To Do?
Have you got it clear in your minds what action you want to customers to take? In marketing jargon I am talking about marketing objectives. Unless you decide on this it is really difficult to choose the right marketing tactics to implement to achieve these objectives. The reason is ...
