Two of the keys for marketing success is to keep your key customers happy and the way you give customer service. This is obvious, however many of you are missing a simple opportunity and you may not realise it. It all has to do with customer complaints and how you manage the experience for your customers. Whether you sell… Continue Reading
Tag Archives: Customer Service
The Problem With Under Promising and Over Delivering
Just about everyday we hear or read that we should always under promise and over deliver with our customers. Whilst we need to delight our customers and strengthen our relationships, there are pitfalls that you may not be aware of. As an example, when our local pizza place, which makes great pizzas by the way, first opened… Continue Reading
Is Your Definition of Customer Service The Same As Your Customers?
It is well known that providing customer service is vital in marketing your business for long term success. However, what does customer service really mean? A Google search produced over 37 million results, including: “The provision of service to customers, before, during and after a purchase” from Wikipedia “An organization’s ability to supply their customers’… Continue Reading
When Excellent Customer Service Can Be a Waste of Time
We know customer service is important in marketing your small business. It is one of the key elements that can help you compete successfully against many larger businesses. However, in certain circumstances it can be a big waste of your time and money. Here is a story that shows how great customer service by itself… Continue Reading
Are You Managing Your Customers’ Expectations?
Deborah Chaddock Brown in a recent blog post gave 2 simple but powerful examples of customer expectations and customer service. This post made me think of two words can damage customer relationships – I Assume. This is especially so when it comes to customer service and managing the expectations of your customers. If you have… Continue Reading
The Hazards of Potential Customers
An approach from prospective customers is exciting and makes you feel wanted, but it can be hazard for your business and your current and prospective customers. Years ago I worked for an agency and they specialised in the pharmaceutical industry. The agency was successful and the creatives could take a complex issue and communicate it… Continue Reading