Tag Archives: customer relationships

A Simple Marketing Strategy Error Can Damage Your Brand

As well as a potential long term customer relationship. Over the last few weeks I bought a couple of software products. One I downloaded and started using it immediately and the other I bought last week and have yet to download and install. In both cases within three days from purchase I started getting automated… Continue Reading

Sorry I Am Fully Booked

Have you ever said this in a nice way to potential customers? Perhaps you sighed a little as you thought of the extra revenue that might have been. If you provide services on a project basis then you probably have experienced the times when you have a number of customers who want work done. You… Continue Reading

Be a Rebel to Improve Your Marketing Results

If you work in marketing in a large company one thing some crave is to do things differently. Sure this is partly the ego speaking. However it is often a case of wanting to achieve more than average results. As a small business owner you don’t have to follow any head office rules and you… Continue Reading

How to Add Value That Your Customers Want

On a recent post Delena Silverfox from YouLoveCoupons.com made a comment about seeing how you can add more value and continuously improve what you offer. Good advice. On any given day you will see articles that include the importance of adding value to your customers.  This is a sound marketing idea , however it is… Continue Reading

How to Avoid Hurting Your Customer Relationships When Discounting

Ever felt ripped off when you see discounts for new customers? As a regular customer you don’t get that warm and fuzzy feeling when you see these offers do you? Don’t get me wrong discounting the price of your products or services as a marketing tactic can increase your sales if it is done correctly…. Continue Reading

5 Simple Tips For Customer Profile Success

Could you give a detailed profile of your key customers or customer group in 60 seconds? That is apart from some demographic information. If you can that is fantastic. If you can’t then you could be missing out and making the marketing of your brand that much harder to do. The reason is based on… Continue Reading