Wouldn’t be great if your customers’ attitudes and behaviour didn’t change.
No surprises.
They just stayed the same, happily buying your products or services and of course never be tempted by competitors.
Okay, this is a nice fantasy and doesn’t bear any likeness to reality. Of course they change ...
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No one likes to have customers leave as it doesn’t do much for your ego or the marketing of your small business.
Unfortunately, the reality is that some of your customers will go to your competitors and for a variety of reasons.
When customers leave ...
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