I know I usually write about getting rid of marketing activities and focus on a few that match up and work effectively together. However I received an email asking about what happens when you do the opposite. Just letting things stay as they are or not doing anything at all. I call this the cost of… Continue Reading
Tag Archives: customer relationship
Smart Marketing Tip To Keep Your Customers Happy
Two of the keys for marketing success is to keep your key customers happy and the way you give customer service. This is obvious, however many of you are missing a simple opportunity and you may not realise it. It all has to do with customer complaints and how you manage the experience for your customers. Whether you sell… Continue Reading
How to Win Back Your Customers
Every business at sometime has lost a customer to a competitor. Losing a customer, especially ones that you have enjoyed a good relationship with in the past can leave you feeling many emotions such as hurt or even anger. Often, however we never take the time to find out why they have left or more… Continue Reading
Simple Tips for Customer Loyalty Programs
There was a segment today on Good Morning America about discount cards and it reminded me that a simple loyalty program can be an effective marketing tactic for a small business. Loyalty programs are about understanding your customers’ buying behaviour including how much they buy, what they buy and what they spend. Once you gain… Continue Reading