Have you ever encountered a customer who “just does not get it”? The “it” part is what is the reality or the facts about your product or service and what it can do for them. It doesn’t matter what you communicate or how you package up your product or service they still will not be… Continue Reading
Tag Archives: customer perception
Customer Perception – Beware of What You Say
In Australia’s media this morning it was announced that Telstra (our biggest telecommunications company) was being excluded from a tender process for a major infrastructure project for a national broadband network. The stated reason for excluding them was that they failed to meet one of the basic requirements – the document did not include a… Continue Reading