Do you send out the same emails to all your customers, followers or subscribers in one hit? If you do then you may be missing out on an opportunity to build stronger customer relationships and grow your business. The reason is that while your customers, followers or subscribers should have many common characteristic they are… Continue Reading
Tag Archives: Customer Communication
Is Your Customer Communication As Clear As Mud?
These days a lot of our communication is via other means than face to face or even the telephone. When communicating by email to a customer’s question or request, you may think you are communicating clearly but are you really? Have you ever faced the situation where a customer keeps emailing back asking the same… Continue Reading
How to Stop Pricing Problems Occurring
On a small business forum the other day a member complained that a new customer had wanted to view a supplier’s invoice. The issue was that there was extra worked needed to be down by an outsourced supplier. The customer had not asked for a quote before the work was completed. When the final invoice… Continue Reading
The Hazards of Potential Customers
An approach from prospective customers is exciting and makes you feel wanted, but it can be hazard for your business and your current and prospective customers. Years ago I worked for an agency and they specialised in the pharmaceutical industry. The agency was successful and the creatives could take a complex issue and communicate it… Continue Reading
Is Your Communication with Customers Genuine?
How often do you receive an email that says “your business is important to us”, then the copy only talks about the latest product or service the company wants you to pay for? This video whilst funny probably covers many mistakes we can make in business marketing when we send emails to our current or… Continue Reading
Do your Customers Love To Have a Chat?
Or do they just want to you to get to the point quickly and go away? You probably have a number of customers with both styles and you may find that they change their communication preferences depending upon what is happening in their lives at the time. When you communicate with your customers you… Continue Reading