It is well known that providing customer service is vital in marketing your business for long term success. However, what does customer service really mean? A Google search produced over 37 million results, including: “The provision of service to customers, before, during and after a purchase” from Wikipedia “An organization’s ability to supply their customers’… Continue Reading
Tag Archives: Customer Relationship
The Importance of Having a Customer Database
Do you have one? Or is your customer information hidden in lots of paper files? If you don’t have a customer database then you are missing out on an effective marketing tool that will help grow your business. Why use? Retain existing customers and build loyalty by providing personalised service and communication Expand sales with existing… Continue Reading
Why You Should Obsess Over Your Customers
For the simple reason you will enjoy greater success with marketing your business or brand. You have heard it said time and time again that it is all about your customers. However, if you don’t have an obsession you will never really find those opportunities you need to drive your business forward. This applies whether… Continue Reading
Be a Great Customer and Increase Sales
Have you ever been too demanding as a customer of other small businesses? If you have, then you may have missed out on opportunities to increase sales. As small business owners we are often asked for recommendations. If you had to choose between two customers with similar high quality work with one being easy to… Continue Reading
Top Tips to Keep your Customers Loyal
Customer loyalty is one of the most important areas in small business marketing that we strive to strengthen. It does not happen overnight and takes continued effort; however the benefits can greatly increase our business and marketing success. There are many ways to find out how to gain customer loyalty and one of the best… Continue Reading
Are You Managing Your Customers’ Expectations?
Deborah Chaddock Brown in a recent blog post gave 2 simple but powerful examples of customer expectations and customer service. This post made me think of two words can damage customer relationships – I Assume. This is especially so when it comes to customer service and managing the expectations of your customers. If you have… Continue Reading
