Tag Archive: Customer Care

Out Of Sight, Out Of Mind..Out Of Business

You have landed a number of key customers and over time you have completed the projects and received great feedback.
When you take a breather from your current workload you realise that you do not have much in the pipeline.
Then as the weeks go by you begin to wonder why these customers haven’t called you, but [...]

Read the full article »

5 Benefits of Building Simple Customer Profiles

Why do you need customer profiles?
It takes out the guesswork of marketing your small business.
It helps you focus activities and programs with those customers who will buy from you on a regular basis so you can grow you business.
A profile of your key customers, includes information that helps you understand what is important to them, [...]

Read the full article »

Is Customer Care in Danger?

Many of you, especially in small business may shout of course not, that is rubbish as customer care is at the centre of small business marketing.
Over the past few weeks, I have noticed there seems to be more posts, comments and tweets about bad clients and bad customers.
Doing a few internet searches I found there [...]

Read the full article »

4 Simple Marketing Lessons From a Hopeless Gardener

Whatever is the opposite of a Green Thumb, well that is me.

I like flowers as they are colourful,  add a brightness and cheerfulness to a home. The only trouble is I tend to kill them.
Having tried many different plants, spent more time and money than I should you can see from the picture this is [...]

Read the full article »