Wouldn’t be great if your customers’ attitudes and behaviour didn’t change.
No surprises.
They just stayed the same, happily buying your products or services and of course never be tempted by competitors.
Okay, this is a nice fantasy and doesn’t bear any likeness to reality. Of course they change ...
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You have landed a number of key customers and over time you have completed the projects and received great feedback.
When you take a breather from your current workload you realise that you do not have much in the pipeline.
Then ...
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