Wouldn’t be great if your customers’ attitudes and behaviour didn’t change. No surprises. They just stayed the same, happily buying your products or services and of course never be tempted by competitors. Okay, this is a nice fantasy and doesn’t bear any likeness to reality. Of course they change and Deborah Chaddock Brown from Make… Continue Reading
Tag Archives: Customer Relationship
Out Of Sight, Out Of Mind..Out Of Business
You have landed a number of key customers and over time you have completed the projects and received great feedback. When you take a breather from your current workload you realise that you do not have much in the pipeline. Then as the weeks go by you begin to wonder why these customers haven’t called… Continue Reading
5 Benefits of Building Simple Customer Profiles
Why do you need customer profiles? It takes out the guesswork of marketing your small business. It helps you focus activities and programs with those customers who will buy from you on a regular basis so you can grow you business. A profile of your key customers, includes information that helps you understand what is… Continue Reading
Is Customer Care in Danger?
Many of you, especially in small business may shout of course not, that is rubbish as customer care is at the centre of small business marketing. Over the past few weeks, I have noticed there seems to be more posts, comments and tweets about bad clients and bad customers. Doing a few internet searches I… Continue Reading
4 Simple Marketing Lessons From a Hopeless Gardener
Whatever is the opposite of a Green Thumb, well that is me. I like flowers as they are colourful, add a brightness and cheerfulness to a home. The only trouble is I tend to kill them. Having tried many different plants, spent more time and money than I should you can see from the picture… Continue Reading
Learn About Marketing From a Friendly Accountant
This is part of a series where you can learn about marketing from other small businesses. In this interview with Heather Smith, the Principal of ANISE Consulting we learn how she effectively builds her customer relationships. Heather thanks for taking the time for the interview. First, can you tell us about your business? ANISE Consulting… Continue Reading