Gaining feedback from your customers is one of the easiest ways in small business marketing to ensure you are meeting their needs. It also helps you strengthen and deepen your customer relationships. However the way you go about gaining the feedback is one of the most important elements. Recently I had to call a… Continue Reading
Tag Archives: Customer Behaviour
Increase Sales with Smarter Marketing
Money is tighter, customers are being chooser as to what products or services they will buy and competition amongst business for customers will increase this year. Dawn Rivers Baker pointed out in a recent post on Small Business Trends there will be more micro businesses launching this year. This means that more competitors will likely… Continue Reading
We Provide Great Customer Service …But
You are about to enter a shop and you see a sign that says – “We reserve the right to refuse service to those who walk in on their mobiles”. As you approach the counter another sign says – “Please refrain from using your mobile phone whilst being served”. It doesn’t take you too long… Continue Reading
Customer Perception – Beware of What You Say
In Australia’s media this morning it was announced that Telstra (our biggest telecommunications company) was being excluded from a tender process for a major infrastructure project for a national broadband network. The stated reason for excluding them was that they failed to meet one of the basic requirements – the document did not include a… Continue Reading
Who are Your Most Valuable Customers?
Identifying which customers represent the greatest value to your business helps you develop an effective marketing plan and put in place the marketing strategies and marketing tactics to: Retain your most valuable customers and keep them loyal Attract customers who have the same or similar characteristics to your most valuable customers Increase customer ratings on… Continue Reading
Simple Marketing Tips to Retain and Attract Customers
There have been a lot of small business marketing articles in the media about paying attention to your key customers to survive these tough times. Reading one article recently in a major newspaper actually made me think that there were real opportunities for small businesses. The article was an interview with a… Continue Reading
