Could you give a detailed profile of your key customers or customer group in 60 seconds? That is apart from some demographic information. If you can that is fantastic. If you can’t then you could be missing out and making the marketing of your brand that much harder to do. The reason is based on… Continue Reading
Tag Archives: Customer Behaviour
What Paths Do Your Customers Follow to Take Action?
If you are in retail you can watch customers come into your store, browse, walk around and then come up to the cash register with their purchases. You can also see if they walk in, have a glance around and then walk out. In marketing your small business these actions are important as they give… Continue Reading
Benefits of Having Customers Come Back Time After Time
Repeat customers are so valuable to your business and your bottom line. Yet talking to a number of small businesses over the last couple of weeks many did not know how much of their sales come from repeat customers. A couple however did and no surprise their businesses are doing well and their marketing efforts… Continue Reading
Tips to Create a Customer Profile
Do you really know how your customers think, feel and behave towards your small business and your competitors? Successful marketing for any small business starts by knowing who your customers are and what they need and desire. There is no point wasting valuable time and money marketing your small business to people who aren’t interested in… Continue Reading
The Importance of Understanding your Customers’ Buying Behaviour
Whether your customers are consumers or other businesses, understanding their buying behaviour is one of the important aspects needed for small business marketing success. Especially in today’s competitive world. Unless you understand their buyer behaviour is is very hard to gain them as customers and keep them loyal. Increasingly smart businesses are realising the power… Continue Reading
Are you a Great Customer?
Usually/Sometimes/Always I asked this question of a few friends who own a small business and the answers they gave were “usually” or “sometimes” under certain circumstances. For example if they were under pressure from their own customers to complete a project, they sometimes became a more impatient or demanding customer themselves. After further discussion we agreed… Continue Reading