If you don’t then they could be getting the jump on your business. Picture this, you are meeting a potential customer and proudly discuss what makes you different and how you can help them with their needs. You sit back eagerly awaiting your customer’s reaction, which is: “I just heard the same thing from two… Continue Reading
Tag Archives: competitors
Is Your Target Market Viable?
In small business marketing a lot of focus is spent on which marketing tactics to use and when and how to use them etc. We sometimes forget that using all the marketing tactics available to us will not grow a small business if the target market is not fully defined and viable. Diane Helbig… Continue Reading
Small Business Marketing Competitor Alert
At a recent small business marketing workshop a question was asked – how many of the attendees kept a watchful eye on their competitors. Of the 40 small businesses attending 30 did not know much about their competitors and one of the main reasons was that they did not know how to gather the information. As markets… Continue Reading