Tag Archives: competitors

Google v Facebook – And The Winner Is

I don’t know and will leave the analysis up to those with expertise. However the competition between Google and Facebook is pretty fierce since the launch of Google Plus. It reminds me of the song by Irving Berlin Anything You Can Do I Can Do Better which you can view in the video below.  … Continue Reading

Can Your Customers Tell You Apart From Your Competitors?

Watching the Tony Awards highlighted just how varied the musicals were to each other. They had some base similarities such as singing and dancing. However other key elements are quite different including the price of the tickets. The best musical award went to Book of Mormon which is quite different to Anything Goes which won… Continue Reading

Do Not Let Your Competitors Take You By Surprise

A couple of nights ago on the TV program MasterChef, three contestants won the right to come back into the competition. From the looks on the faces of the other 7 competitors a few of them were taken by surprise and they were not very happy. You could actually see a couple of the contestants… Continue Reading

5 Benefits of Cutting the Number of Services You Offer

It is very tempting to have a list of every service you can offer for potential customers to choose from. Often this can be a case of thinking that if you offer a large range of services then you will attract more customers. Too many choices If you offer too many choices, this can be… Continue Reading

12 Reasons Why Competition is Good For Your Business

Have you ever thought that marketing your small business would be easier without competitors? Most of us have at time to time. Whilst you shouldn’t be fixated on your competitors, you can’t afford to ignore them. Having competitors is healthy and this video shows one reason why – collaboration:

Find Your Pot Of Gold With Competitor Analysis

One area that can be overlooked with small business marketing is competitor analysis.   It may not be the sexiest activity of marketing, but if you find a difference that you can exploit then you may have just found your pot of gold to increase sales and grow your business. Often the reason why competitor… Continue Reading