A couple of nights ago on the TV program MasterChef, three contestants won the right to come back into the competition. From the looks on the faces of the other 7 competitors a few of them were taken by surprise and they were not very happy. You ...
Tag Archive: competitors
5 Benefits of Cutting the Number of Services You Offer
It is very tempting to have a list of every service you can offer for potential customers to choose from. Often this can be a case of thinking that if you offer a large range of services then you will attract more customers. Too many choices If you offer ...
12 Reasons Why Competition is Good For Your Business
Have you ever thought that marketing your small business would be easier without competitors? Most of us have at time to time. Whilst you shouldn’t be fixated on your competitors, you can’t afford to ignore them. Having competitors is healthy and this video shows one reason why – collaboration:
Find Your Pot Of Gold With Competitor Analysis
One area that can be overlooked with small business marketing is competitor analysis. It may not be the sexiest activity of marketing, but if you find a difference that you can exploit then you may have just found ...
Do You Know What Your Competitors Are Up To?
If you don’t then they could be getting the jump on your business. Picture this, you are meeting a potential customer and proudly discuss what makes you different and how you can help them with their needs. You sit back eagerly awaiting your customer’s reaction, which ...
