Tag Archives: Communication

A Simple Marketing Strategy Error Can Damage Your Brand

As well as a potential long term customer relationship. Over the last few weeks I bought a couple of software products. One I downloaded and started using it immediately and the other I bought last week and have yet to download and install. In both cases within three days from purchase I started getting automated… Continue Reading

Marketing Lessons From Kids and Grandmas

There is so much talk about marketing, what works or what you should do that it can get a little overwhelming. There is a lot of information around and you can do the trial and test method. The only thing is it can suck up your time and money especially when you are not clear… Continue Reading

How to Avoid Making Marketing Mistakes

Have you ever made a mistake when marketing your products or services? Most of us have and if you have not made a mistake yet, you probably will at some stage. Making mistakes is not always a bad thing as they can highlight areas you need to learn more about. They can also show you… Continue Reading

Marketing Lessons From a Blast From the Past

It seems today that the main topic about marketing is communication and nothing else. Whilst communication is key as it always has been, it is not the only area that you need to consider when marketing your brand. To market your brand effectively there are a number of elements. If you get them wrong then… Continue Reading

How to Improve Your Key Communication Message

You have probably seen in lots of blog posts, marketing courses and articles about how to create your story and your communication message. It all sounds easy, as it seems the common theme is to just look at: Why should they do business with you? Why aren’t they? Your brand personality The problem with this… Continue Reading

How Marketing Communication Fluff Gets You Into Trouble

You see it all the time, great marketing communication messages that romance you into subscribing to newsletters, membership sites, products or services. It’s a bit like the early stages of dating if you think about it, lots of sweet talk. Your expectation is built up and naturally you would expect a similar type of communication… Continue Reading