Searching for the next big idea that will revolutionise your marketing and gain new customers? Well, the answer just might be found in history that you can adapt for your business today. Here is one story which has similarities to today’s environment and the challenges facing small business. In December 1931 Ted and Dorothy Hustead… Continue Reading
Tag Archives: Attract customers
Are Marketing Plans Really Necessary?
If you want to be successful at marketing your small business then the answer is of course YES. There are numerous reasons why we tell ourselves we do not need a marketing plan but in fact they are just excuses that are stopping you from being more successful. Apart from all the usual reasons why… Continue Reading
How Not to Attract Customers
Have you ever received a phone call, email, marketing materials etc from a company that wanted to do business with you but had gone about it in the wrong way? I received an email this morning from a PR company offering sponsorship opportunities for a national day promoting environmental products and educating the public about the… Continue Reading
Attract and Retain Customers with Partner Marketing
Partner marketing is really another way of saying, proactively teaming up or partnering with other small businesses to increase sales. Whilst it is not a new concept, it is generally conducted by many small businesses by accident. They use it as short term promotional offer versus it being proactively planned and implemented. Although there are… Continue Reading
Small Business Marketing Tips – New Year Resolutions
I thought I would get started early. As an optimist I like to think in terms of what improvements can be made or new ideas that can be launched to grow our business and keep attracting and retaining key customers. You can use the following as a basis of a chart and then tick either… Continue Reading
Simple Marketing Tips to Retain and Attract Customers
There have been a lot of small business marketing articles in the media about paying attention to your key customers to survive these tough times. Reading one article recently in a major newspaper actually made me think that there were real opportunities for small businesses. The article was an interview with a… Continue Reading