It is easy to complicate your marketing.
Unfortunately, it can affect your business growth.
If you look back in history, you see many successful men and women have taken up the challenge of leveraging the power of simplicity.
And they have been successful and made valuable contributions.
There are quotes by them that we see all over the web such as:
“Nature is pleased with simplicity. And nature is no dummy”
― Isaac Newton
Today there is an emphasis on doing more, trying more things in marketing. It does take courage to look to where you can simplify the marketing of your products or services.
If you want to grow your business then why not consider taking up the challenge?
The simplicity challenge
It starts with looking at all elements of your marketing through the eyes of your customers.
However often it is not as hard as you may think. It may mean change a change in attitude. It is easy to give a number of reason why it can’t be done and continue as usual.
Remember customers are wanting simplicity and are willing to pay a premium price.
Often the hardest part to using the power of simplicity is starting and knowing what to do as a first step. This is always a review of what you currently do with the marketing of your products or services.
All elements of your marketing need to be directed towards an objective. This could be getting your customers to buy more from your business.
You would look at the different ways such as increase the amount or frequency they buy. You would review all elements to see if the objective was reached.
Did you build in simplicity to benefit your business and customers?
After the review, it may mean that you need a few tweaks, such as aligning your marketing strategy and tactics to your marketing objectives.
Here are a few benefits of using marketing simplicity:
- Competitive advantage as most of your competitors will not take the time to see where they can simplify for their customer
- Less worry about the latest new marketing idea
- Easier to indentify simple opportunities to grow your business
- More customer focus
- Differentiates your brand
- Frees up time
- More creativity to solve customer problems
- Releases the inner child to innovate
- Makes you more productive
- Stops you chasing the latest new idea that is not relevant to your business or customers
Over To You
Are you up to take the challenge to use marketing simplicity to grow your business?
Want to use simplicity to grow your business? To find out more simply Click Here