Take Up The Challenge To Grow Your Business

It is easy to complicate your marketing. grow your business simplicity challenge

Unfortunately, it can affect your business growth.

If you look back in history, you see many successful men and women have taken up the challenge of leveraging the power of simplicity.

And they have been successful and made valuable contributions.

There are quotes by them that we see all over the web such as:

“Nature is pleased with simplicity. And nature is no dummy” 
― Isaac Newton

Today there is an emphasis on doing more, trying more things in marketing.  It does take courage to look to where you can simplify the marketing of your products or services.

If you want to grow your business then why not consider taking up the challenge?

The simplicity challenge

It starts with looking at all elements of your marketing through the eyes of your customers.

However often it is not as hard as you may think. It may mean change a change in attitude. It is easy to give a number of reason why it can’t be done and continue as usual.

Remember customers are wanting simplicity and are willing to pay a premium price.

Often the hardest part to using the power of simplicity is starting and knowing what to do as a first step. This is always a review of what you currently do with the marketing of your products or services.

All elements of your marketing need to be directed towards an objective. This could be getting your customers to buy more from your business.

You would look at the different ways such as increase the amount or frequency they buy. You would review all elements to see if the objective was reached.

Did you build in simplicity to benefit your business and customers?

After the review, it may mean that you need a few tweaks, such as aligning your marketing strategy and tactics to your marketing objectives.

Here are a few benefits of using marketing simplicity:

  • Competitive advantage as most of your competitors will not take the time to see where they can simplify for their customer
  • Less worry about the latest new marketing idea
  • More customer focus
  • Differentiates your brand
  • Frees up time
  • Releases the inner child to innovate
  • Makes you more productive
  • Stops you chasing the latest new idea that is not relevant to your business or customers

Over To You

Are you up to take the challenge to use marketing simplicity to grow your business?

photo credit: Will Lion via photopin cc

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12 Responses to Take Up The Challenge To Grow Your Business

  1. Jane says:

    It is very true that customers want simplicity. Coz simple is usually very effective, takes much lesser energy and helps performing stuff much faster :) And that’s why it attracts customers very much!
    Jane recently posted..The 3D Approach to Effective Time ManagementMy Profile

  2. Susan, loving this idea of simplifying in business–that this is what customers want and will pay for. Now, to think how I can apply this at work. I need to think on this one.
    Bethany Lee recently posted..Finishing and StartingMy Profile

  3. Catarina says:

    As you know, I agree with you Susan.

    Sometimes I wonder why people waste time on strategies that will not get the results they aim for. What’s for instance the point of using Twitter if you don’t reach anyone worth reaching? Or Pinterest if you don’t have any products to pin?
    Catarina recently posted..Did you know Mitt Romney is bouncing back?My Profile

    • I certainty do know you believe in simplicity is the way to go Catarina.

      I think the simple answer is they do not have a customer profile and do not know how to match up marketing strategies and tactics to objectives and the profile.

  4. Geek Girl says:

    I like the idea of letting the inner child innovate. Simple and innovative. Sounds like a good marketing plan. :)
    Geek Girl recently posted..Author Interview: Susan Leigh NobleMy Profile

  5. Count me in to that challenge. I love the quote and believe nature to be a great teacher. The fact is we human beings have an uncanny ability to complicate most things. I believe it’s because we think to much about what we want and are dong. We don’t trust simple. :)

  6. it applies to writing content also:
    -starts with having nothing to say
    -while writing, words keep coming without sometimes knowing why
    -the secret would be to stop at saying what’s important
    Liked the note on inner child innovations, would like a blog post on the subject :)
    Alexandra Coroian recently posted..Why it really mattersMy Profile